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Scruples Cuts Into Onion Trend with Biotin Treatment

The new shampoo and conditioner aim to stimulate the scalp and hair growth minus the pungent odor.

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By: Lianna Albrizio

Associate Editor

Scruples Haircare is cutting into the onion trend with the launch of its Biotin Onion Treatment. Per beauty trend tracker Spate, onion shampoo has grown by over 1,000% compared to last year, with TikTok leading the charge, analysts say. The platform owns 76.9% of the trend’s Popularity Share, generating an average of 1.8 million weekly views. On Google, it sees about 4.4K monthly searches.Scruples’ new Biotin Onion Treatment aims to stimulate the scalp and hair growth without the pungent odor...

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